a quaint storefront in ginza, japan has been transformed into ‘aesop ginza’, a beauty retail shop by japanese practice schemata architecture office. the original masonry facade and stairway for the upper level tenants was retained and carried into the interior of the 38 square meter space, integrating the material into the product display shelves. the focal elements within the space, dark tinted bottles wrapped with white labels, are aligned on the shelving to parallel the mortar joints and brick rows, bringing attention to their presence amidst the rustic color palette.